Atlantic Grupa is a Croatian multinational company with firms and representative offices in 8 countries. It exports its products to more than 40 markets worldwide. After Croatia, the most important markets are Slovenia, Bosnia and Herzegovina, Serbia and Montenegro and Macedonia. Atlantic Grupa has developed partnerships with regional and national distributors.
Atlantic Grupa in Russia includes the distribution company Atlantic Brands, as well as the representative offices of Atlantic Grupa and Droga Kolinska. The companies have around 70 employees. Their headquarters are in Moscow, 1st Derbenevsky lane, 5.
Services that support the company are from the area of corporate activities (Human Resources, Legal Department, General Affairs, Investments, Corporate Communications), Central Finance, IT, Central Purchasing, and Central Marketing located in Moscow, Zagreb (CRO), Ljubljana (SLO) and Izola (SLO).
Atlantic Grupa in Russia distributes the whole range of brands such as Bebi brand products, Donat Mg, Argeta, Multivita and Multipower. Baby food is sold under the Bebi brand name, which is a well known brand throughout Russia and the CIS. Baby food manufacturing facilities are located in Mirna, Slovenia.
The large Russian market is divided into five sales channels: Moscow, St. Petersburg, Southern Federal District, Siberian Federal District, Urals Federal District and Volga Federal District. Aside from classic sales channels, sales in Russia goes through a special sales channel called Farmacia.