Atlantic Grupa is a Croatian multinational company with firms and representative offices in 8 countries. It exports its products to more than 40 markets worldwide. After Croatia, the most important markets are  Slovenia, Bosnia and Herzegovina, Serbia and Montenegro and Macedonia. Atlantic Grupa has developed partnerships with regional and national distributors.


Within Atlantic Grupa in Serbia are operating the companies Soko Štark, Grand Prom, Foodland and the distribution company Atlantic Brands as part of the regional distribution system of Atlantic Grupa for Serbia. These companies integrate production, development, sales and distribution of consumer goods. Besides Grand Prom, Soko Štark and Foodland, here are also production facilities Palanački Kiseljak and Multivita.

Atlantic Grupa has 2250 employees on the Serbian market, employed in all the of legal entities, with its headquarters at Kumodraška 249 in Belgrade, where all the joint corporate activity services are located (Human Resources Department, Legal Affairs Department, Business Premise Management and Maintenance Department, Corporate Communications and Corporate Security Department, Central Finance, IT and Central Purchasing).

The production of confectionary products and coffee (Soko Štark and Grand Prom) is located in Belgrade and Ljubovija; Palanački kiseljak in Smederevska Palanka, where, in addition to the water brand “Karađorđe”, "Cockta" and "Jupi” are being produced, Multivita, top quality vitamin and mineral producer in Vršac, Foodland with Granny's Secret brand in Igroš. The Central Distribution Center is in Šimanovci, while the remaining centers are in Novi Sad, Čačak and Niš.

An exceptionally rich product portfolio includes brand names such as Smoki, Chipsos, Najlepše želje, Bananica, Grand Kafa, Cockta, Granny's Secret etc.