This division of the world-renowned manufacturer of consumer products comprises groups of products for personal care and small household appliances, where Philips holds a leading position in sales as well as in innovation. Atlantic distributes products in all sales channels on the Croatian market (retail, electrical channel, online sales, pharmaceutical channel). 
Royal Philips is one of the world's leading technology companies of diverse business activities, with primary focus on improving the quality of life through innovation in the fields of healthcare, consumer technology, and lighting.