At the third edition of the Social Media Summit, held on Wednesday, May 29th in Sarajevo, the Digital Cup awards were given to companies and brands that have distinguished themselves with their exceptional contributions and achievements in using social media and implementing campaigns through these channels.

Regional experts on social media at this year’s Summit discussed current topics related to social media, as well as their impact on online advertising.

During the Summit, awards were also given; the Influencer Award for the best influencers in Bosnia and Herzegovina and the region, who with their work and activities on social networks have influenced positive changes in society, and the Digital Cup - award for companies and brands for successes in various categories, including innovation, creativity, efficiency on social media platforms, and more.

Argeta won the Digital Cup award for innovation in the use of new technologies for the campaign Otkrij svoj filmski alter ego ( eng. Discover your movie alter ego), where artificial intelligence was skillfully used. Cedevita was awarded for the best campaign for launching a new product - Cedevita vitamin water - Reci tako kako je (eng. Say it as it is) which confirmed the success of Cedevita’s comprehensive approach to communication on digital channels. The hard work and effort of our Grand kafa team was rewarded twice. Namely, Grand kafa at the Summit won two Digital Cup awards, for the best innovative campaign for the competition Kreiraj festivalsku šalicu (eng. Create a festival cup), within the campaign for the Sarajevo Film Festival, and the best CSR campaign for the initiative Hajde da imamo vremena za ono što je zaista važno (eng. Let’s have time for what is really important).

Congratulations to the teams of Argeta, Cedevita, and Grand kafa on their extraordinary achievements and innovations in using social media!