11/14/2014 PRODUCTS

Rosal Lip Balm – Market Leader and Innovation of the Year

This year is without a doubt the year of great success for Rosal Lip Balm, which has taken a leading position on the Croatian market, and was also awarded as Innovation of the year.

No. 1 on Croatian Market

Excellent news are coming directly from the market and are brought by the latest ACNielsen Retail panel research. Months-long battle for the leading position on Croatian market between Rosal Lip Balm and Labello paid off as Rosal Lip Balm in the first eight months of this year gained 38% of the market share versus Labello’s 33%, convincingly outrunning its main rival.

Cosmopolitan Beauty Award

Innovativeness, creativity and quality of Rosal’s products was also recognized by the jury of experts headed by chief editor of women’s magazine Cosmopolitan as they awarded Rosal Lip Balm a prestigious title - “Innovation of the Year” for product Rosal Lip Balm (INK)REDIBLE COLORS Morning Rose. This award is given once a year and it is also based on the votes of Cosmopolitan’s readers.  The success of Rosal Lib Balm is even greater considering that it won as the only domestic brand among strong global players such as Nivea, Garnier, Avene, Vichy and others.