Argeta is produced by the same recipe for more than 50 years, and it all started in 1957 when the factory Argo from Izola started with the production of soup concentrate from chicken meat. The sideproduct from this production was cooked chicken meat and so began the production of chicken pâté. Its chicken pâté, which was given the name "Argeta" a few years later, began its unprecedented conquest of the world's markets in 1963. Today, Argeta is the world’s largest producer of pâté that annually produces 130 million cans of pâté, which are sold in nearly 30 countries worldwide. The best indication of Argeta’s superior quality and its worldwide popularity is the fact that every second 4 cans of Argeta savoury spread are opened around the world.
INNOVATIVE AND MODERN BRAND, INTRODUCING NEW FLAVOURS FROM 2000 ONWARDS
The first major breakthrough for Argeta took place in the late eighties in Bosnia and Herzegovina, Macedonia and Kosovo mainly because of the fact that it didn’t contain pork but also because of the local population trust in quality of Slovenian production. Since 2000. Argeta started developing new flavours and modernizing packaging and in 2005. Argeta range of pâtés was extended with fish tastes, first tuna pate that was followed by salmon. With these new product introductions, Argeta became a pioneer of fish pâté segment in many of its markets. Wide range of Argeta spreads, tailored to meet the demands of its consumers, includes both meat and fish pâtés. Offering consumers, what they want, is in the core of Argeta’s development, that’s why recently new fish pate Sardina Adriatica was introduced in Slovenia and Croatia.
Argeta Chicken, Turkey, Chicken Liver and Chicken Picante pâtés as well as Tuna and Salomon pâtés are best sellers, that make Argeta leading brand in Slovenia, B&H, Macedonia, Kosovo and Croatia, and strong number two brand in terms of market share in Serbia, Montenegro. Argeta’s regional success has expanded to Europe, as this year it has become market leader in Austria.
ALLTIME SUPREME QUALITY AND EXCELLENT TASTE
Argeta pâtés have been known throughout the years for their supreme quality and excellent taste. They are produced using latest technology from carefully selected ingredients; fresh spices and best cuts of meat and fish purchased exclusively for Argeta pate production. As such, they are rich source of high quality proteins and minerals making them a food with exceptional nutritional value. Argeta is produced in accordance with international hygiene standards and HACCP system, which ensures highest quality standard and safe food production. One of Argeta’s main advantages is that it doesn’t contain preservatives, flavor enhancers, artificial colors and is gluten free, which tells us the "WITHOUT" seal on Argeta products. With the perfect level of sterilisation, product durability is ensured. Argeta pâtés are ideal for healthy and tasty breakfast, afternoon snack and light meal on picnics and travels.
ARGETA VEGETABLE SPREADS
A new category of vegatable spreads has joined Argeta's family of diverse flavours, once again with top quality ingredients.
HUMMUS IN COMBINATION OF INTERESTING INGREDIENTS
The inspiration for new spreads comes from the popular hummus that has been a part of the Middle Eastern traditional kitchen for thousands of years. The word hummus, that originally means chickpeas, is the basic ingredient of Argeta’s vegetable spreads. It is combined with a pallet of interesting ingredients and add-ons that make a perfect meal for healthy snacks lovers, sports enthusiasts and modern families, that are always in a hurry but never forget the importance of healthy and various meals.
FROM CLASSIC FLAVORS TO EXOTIC COMBINATIONS
Among the new combinations of vegetable tastes, there is the Hummus Natur spread, classical hummus spread, ideal for all kinds of bread, that can also be used as a delicious dip sauce with fresh vegetables or salty snacks.
The Mediterranean flavors come with the vegetable spread with the addition of black olives, perfectly matched with dried tomatoes, cheese and grisines, while the taste of homemade kitchen comes with the taste of vegetable spread with red pepper. If you enjoy more exotic combinations, then you are going to enjoy our ginger and squash combination or the horseradish with beetroot combination.
The new line of vegetable spreads are first going to be available on the Slovenian market after which we can expect it on other markets.