Our values

Atlantic Grupa is a company that creates: it creates added value for its shareholders and for the economy, career opportunities for employees, and business opportunities for its partners. With special care for every stakeholder, always open towards new ideas, growth oriented and passionate – Atlantic Grupa creates brands that people love. Our vision is to inspire people to add flavor to their everyday moments.


Briga - stvaramo bolju okolinu

We are a company that cares – we take care of each other, we care about the well-being of our colleagues, we care about business relationships and we care what kind of world we are going to leave to the generations that come after us.


Otvorenost - stvaramo bolje otvorenog uma

Whatever we do, we never stop being curious, always fearless (you can learn even from mistakes!) and thirsty for new ideas and new experiences. We embrace diversity, and different opinions knowing that they will lead us to better solutions of everyday tasks and challenges.


Because we always aspire for more we have an appetite for a steady and stable growth. We are stepping out of our comfort zone, always hungry for the next challenge, we strive to see our brands, markets and profits grow and our employees develop.


It's not just what we do, it's how we do it. Like a special spice, the passion we put into our work makes us stand out and accomplish better results. Dedication is the secret ingredient that we use to make our products better and our future brighter.