Cedevita Vitamin Ice Tea: You know you want it

Cedevita has been bringing vitamins into the daily lives of its consumers for over half a century, winning hearts across the region.

It is precisely long-standing presence, recognizability, and quality that form the solid foundation of our identity.

Building on this heritage, we continue to expand our story and create new value—bringing freshness and crafting new moments of positive experience, today stronger than ever.

The Taste of Generation CE Expands to Iced Teas

Success in vitamin waters has opened the door to new opportunities. The well-known category of Iced Teas has been revived, showing strong potential for further growth and innovation.

“Entering the iced tea category for the Cedevita brand is not just a step into a new category, but also an entry into a space where Cedevita’s distinctive good taste, refreshing qualities, and unique vitamins, as a novelty in the category, naturally come together,” explained Maja Šiprak, Marketing Manager for Cedevita Category Development.

This is how Cedevita Vitamin Ice Tea was born, in two irresistible, citrus-fresh flavors:

Peach & Lemon
Forest Fruit & Lemon

As always, the essential Cedevita vitamins are included: B3, B5, and Biotin—for everyone who doesn’t save life for special occasions, but knows that a day is measured by small joys and believes the best moment to enjoy life is always now.

Cedevita vitamin iced teas can be enjoyed on the go with convenient 0.5 L packaging, or at home with 1.5 L packaging that you can share with others—or keep all to yourself.

CEDEVITA VITAMIN ICED TEA: YOU KNOW YOU WANT IT!

Cedevita knows that sometimes it feels like the world quiets the best things in us—the small, playful desires that remind us life can be beautiful.

“We don’t believe in guilty pleasures; we choose enjoyment. The spontaneous, simple kind that happens along the way, without reason and without guilt. That’s why we want our flavors to silence the voice that says ‘you can’t,’ ‘not now,’ and listen instead to the other, playful, optimistic voice that invites you to give in to the small moments that brighten your day. Because if they bring a smile to your face… why not?” said Ivana Srb Ditrih, Head of Brand Development at Cedevita.

So, allow yourself what brings you joy. Give in to the desires that make your day better, because…

You know you want it.