Atlantic Grupa is a company that creates: new value for its stakeholders and the economy, career opportunities for its employees, and business opportunities for its partners. We’re leaders in the food and beverage industry working hard to inspire people to add some flavor to their everyday lives.

Our vision is supported by a corporate strategy giving us a clear direction going forward. A corporate strategy ensures that we have common goals within the company, and by achieving these goals, we believe that we will ensure long-term competitiveness for Atlantic Grupa.

Strategic goals


We have a unique portfolio of our own and partner brands that we distribute. Focusing on consumers and customers will enable us to strengthen our leadership position. We will achieve an additional competitive advantage by identifying and seizing major opportunities outside our core categories and markets, thereby generating long-term growth.


In order to be able to support our ambitions in terms of growth and create long-term value for all stakeholders, we will work to further strengthen our productivity. We will achieve this goal by upgrading our operations and supply chain, defining the horizon and activity plan aimed at raising the level of profitability for our overall performance on the market, and through the digitisation of key operational areas.


Our people and our brands make the difference. We aim to attract and retain talented individuals, and invest in the development of people who drive our brands and business towards growth in an increasingly complex environment.

In order to successfully manage the complexity of social, ecological and economic changes, we will continue to build the required competencies and an adaptable and open culture, as well as to nurture our responsible business management.

Values we cultivate

CARE: Protecting the environment

We’re an organization that cares—about each other, about the wellbeing of our team members, our business relationships, and about what kind of world we create for the coming generations.

OPENNESS: Fostering open mindedness

No matter what we do, we never stop being curious, courageous, and hungry for fresh ideas and new experiences. We encourage diverse approaches and ways of thinking because we know that that’s where the most innovative solutions come from.

GROWTH: Creating value

As we strive for progress in everything we do, we never lose our appetite for consistent, stable growth. Our insatiable hunger for new experiences drives us to push boundaries and leap outside our comfort zones—to grow our brands, the markets we operate in, and the profits we earn, and to realize the full potential of each member of our team.

PASSION: Cultivating enthusiasm

It’s not just what we do—it’s how we do it. Like a special sauce that takes a meal over the top, the passion we bring to our work makes the difference between acceptable and extraordinary results. Dedication is the secret ingredient that makes our products better—and our future brighter.