Atlantic Grupa is a company that creates: it creates added value for its shareholders and for the economy, career opportunities for employees, and business opportunities for its partners. With special care for every stakeholder, always open towards new ideas, growth oriented and passionate – Atlantic Grupa creates brands that people love. Our vision is to inspire people to add flavor to their everyday moments.
Our vision is supported by a corporate strategy giving us a clear direction going forward. A corporate strategy ensures that we have common goals within the company, and by achieving these goals, we believe that we will ensure long-term competitiveness for Atlantic Grupa.
Strategic goals
GROWTH
We have a unique portfolio of our own and partner brands that we distribute. Focusing on consumers and customers will enable us to strengthen our leadership position. We will achieve an additional competitive advantage by identifying and seizing major opportunities outside our core categories and markets, thereby generating long-term growth.
PRODUCTIVITY
In order to be able to support our ambitions in terms of growth and create long-term value for all stakeholders, we will work to further strengthen our productivity. We will achieve this goal by upgrading our operations and supply chain, defining the horizon and activity plan aimed at raising the level of profitability for our overall performance on the market, and through the digitisation of key operational areas.
STRENGTHENED ORGANISATION
Our people and our brands make the difference. We aim to attract and retain talented individuals, and invest in the development of people who drive our brands and business towards growth in an increasingly complex environment.
In order to successfully manage the complexity of social, ecological and economic changes, we will continue to build the required competencies and an adaptable and open culture, as well as to nurture our responsible business management.
Values we cultivate
CARE: Creating a better environment
We’re a company that cares—we take care of each other, we care about the wellbeing of our team members, we care about business relationships and we care about what kind of world we are going to leave for the generations that come after us.
OPENNESS: Creating better with open minds
Whatever we do, we never stop being curious, always fearless (you can learn even from mistakes!) and thirsty for new ideas and new experiences. We embrace diversity, and different opinions knowing that they will lead us to better solutions of everyday tasks and challenges.
GROWTH: Creating new value
Because we always aspire for more we have an appetite for a steady and stable growth. We are stepping out of our comfort zone, always hungry for the next challenge, we strive to see our brands, markets and profits grow and our employees develop.
PASSION: Creating with enthusiasm
It's not just what we do, it's how we do it. Like a special spice, the passion we put into our work makes us stand out and accomplish better results. Dedication is the secret ingredient that we use to make our products better and our future brighter.