You know you want it: Treat yourself to the new Cedevita Vitamin Ice Tea campaign!

Every day brings small moments when we ask ourselves whether we should or shouldn’t – and it is precisely in those moments that an opportunity for simple, harmless pleasure lies.

Staying in your car a little longer because your favorite song is playing on the radio? Sneaking a sip of your favorite drink while waiting in line at the checkout? You’ll probably stop to think about whether you should do it. But why deny yourself small pleasures that won’t hurt anyone?

I need it now – at least a little!

It is within this very tension that we found our brand’s role: when it comes to small everyday indulgences, there are always a thousand reasons against them. But only one reason is needed in favor: You know you want it.

We want to empower consumers to overcome their inhibitions and give in to those harmless, playful desires. We encourage them to allow themselves that little everyday indulgence.

The protagonist of our TV commercial narrates the inner monologue behind a small temptation. The role is played by Ivan Barišić, a young actor from the popular TV series „Divlje pčele“ (en.Wild Bees).

As the story takes place in a store, we created a real mini Atlantic shop for the shoot! We would like to take this opportunity to thank our colleagues from other brands for their support in bringing it to life: Argeta, Bakina Tajna, Barcaffè, Boom Box, Bananica, Donat, DoNatural, Prima, and Smoki.

Starting in May, the campaign will be running across Croatia, Slovenia, Serbia, and Bosnia and Herzegovina.

And don’t forget: you should allow yourself small everyday pleasures because... you know you want it. https://www.youtube.com/watch?v=KIhKBfyCMkc