ARGETA INTRODUCES MOBILE ROBOTS IN STORES
After successfully starting the project of using mobile robots that carry delicious Argeta Veggie products in Sarajevo, Argeta innovation has arrived in Zagreb Konzum.
A mobile robot with Argeta Veggie products was first introduced on the market of Bosnia and Herzegovina, in Mercator in Ložionička in Sarajevo. He arrived in Zagreb's Konzum on Ilica (Črnomerec) at the beginning of June, and you can find him there until June 30th. The robot follows a predetermined route within the store that was carefully selected to encompass the most visited parts. This "moving shelf" in addition to carrying products and attracting attention to customers, also conveys the message of the Argeta campaign with which we launched new products - "Try new Argeta Veggie spreads without additives".
With an innovative approach to branding in the sales space and product presentation in a completely new way, Argeta strives to attract the attention of customers, improve their shopping experience, and establish a position as a leader in innovation and creativity.