ATLANTIC GRUPA HAS A RECORD NUMBER OF FINALISTS IN THE EFFIE SLOVENIA COMPETITION
Among the 15 finalists in the Effie Slovenia competition, there are six entries from Atlantic Grupa that impressed the expert jury.
Argeta made it with three campaigns: The Great Return of Vegetable Spreads Argeta (cro. Veliki povratak povrtnih namaza Argeta), Argeta Junior: Prepared Especially for Children (cro. Argeta Junior: Pripremljeno posebno za djecu) and Ode to Baking (cro. Oda pekarstvu). Donat impressed the jury with two campaigns, Led Health Programs (cro. Vođeni programi zdravlja) and Take Care of Your Digestion, Take Care of Yourself (cro. Brinite o svojoj probavi, brinite o sebi) and Barcaffè's finalist campaign is Just Enjoy (cro. Samo uživaj).
In addition to the placement in Effie Slovenia, Argeta's Ode to Baking campaign achieved great success at the European level, namely at the Euro Effie 2023 competition. The aforementioned campaign of Argeta is among the top 40 most effective campaigns in Europe and has reached the finals of the competition.
As a finalist in the Effie Slovenia and Euro Effie competitions, Atlantic Grupa continues its tradition of excellence and innovation in marketing. The conducted marketing campaigns have proven to be extremely successful and have contributed to increasing the visibility of our brands in the Slovenian and European markets.
The winners of the gold, silver, bronze, and platinum awards will be announced at the final event at the European level on December 5th in Brussels, and the Effie Slovenia awards will be presented on December 7, 2023.