Grand kafa celebrates a win at the prestigious IAB EUROPE MIXX AWARDS!

IAB Europe is the leading association in the digital advertising and marketing industry, which encourages and awards companies that are pushing the boundaries of marketing. This year’s MIXX Awards ceremony in Madrid showcased the best solutions from every part of Europe, recognising outstanding campaigns, innovative research and significant contribution to the industry.

As the first and only brand in the region to receive this prestigious recognition by the leading European association in the digital advertising and marketing industry, Grand kafa, in collaboration with the Pom Pom Communications agency, is raising the bar with its innovation, efficient communications and substantial contribution to the industry.

Through the introduction of blockchain technology with the help of the Farmer Connect platform and by scanning the QR code found on the packaging, Grand kafa consumers were given the chance to travel all the way to Rwanda and Brazil, to get to know the local farmers, as well as to support them with donations.

“It is a great honour and feeling to get recognition from the industry, especially at the prestigious IAB Europe MIXX Awards, for the innovation, creativity and efficiency of our brand and digital advertising campaigns. As the pioneer in introducing innovative blockchain technology in the region, Grand kafa enabled its consumers to trace their coffee from bean to cup and make sure it is responsibly sourced, taking a step towards higher transparency and sustainability. We are incredibly proud of this project through which the entire team gained new knowledge and received plenty of recognition, while the digital campaign promoted the use of innovative technologies in improving customer experience,” said Olja Nestov, Digital Marketing Manager.

The winning campaigns and projects will become part of a new Hall of Fame on IAB Europe's website which will be unveiled in June 2023.