In its broader sense, corporate social responsibility is a determinant of Atlantic Grupa's actions. Through its sponsorships and donations, the company aims to promote the values shared with its social environment, namely passion, responsibility, growth and openness. There is a multitude of activities and support that the company provided in 2019 to different associations, organisations and actions, of which some are listed below.
BC CEDEVITA OLIMPIJA
• BC CEDEVITA JUNIOR
• ATP UMAG
• FC HAJDUK
• JAKA REMEC- BMX EXTREME RIDER
In 2019, the flagship of all Atlantic’s basketball sponsorships underwent significant changes. The Basketball Club Cedevita from Zagreb and the Basketball Club Petrol Olimpija from Ljubljana decided to merge into a single club - BC Cedevita Olimpija, thus starting a pan-regional basketball project. The clubs merged as equal partners, with Atlantic Grupa and Petrol as the main sponsors. The new club is seated at the renowned Stožice Arena in Ljubljana. “This is the first time that two professional clubs from two countries are merging, it is a novelty in Europe, for which we are particularly excited. It is common for NBA franchises to change their headquarters, and although this is an avant-garde move for Europe today, we see moving to Ljubljana and merging with BC Petrol Olympia as a logical step for the time ahead of us. We can say that we are building on the foundations laid in this region more than 40 years ago by Krešimir Ćosić, who managed to be the coach of Olimpija Ljubljana and to play for Zadar”, commented the President of the Management Board of BC Cedevita, Emil Tedeschi.
The Basketball Club Cedevita Junior remains active in Zagreb, relying primarily on younger players and coaches and competing in the Croatian Championship in all age categories. BC Cedevita Junior continues best practices that BC Cedevita used in working with young people, further developing the basketball school and fully utilising the capacities of the Cedevita Basketball Arena. The club and academy actively work in 24 basketball schools organised in Zagreb’s elementary schools, thus ensuring both the future of this sport and the option of a healthy and useful free time activity. All training during the season is extended by organising a summer camp in Veli Lošinj, where basketball school participants and other guests have an opportunity to enjoy the sea and basketball.
As regards major sponsorships in an extensive array of company interests, we should note the support to ski sports, so Atlantic Grupa again this year sponsored the Slovenian skiing national team, the ski jumping competition in Planica, as well as very talented Zrinka Ljutić, the slalom and giant slalom winner of the strongest children’s alpine skiing competition. When it comes to other sports, Atlantic recognised the value of major tennis events such as the ATP tournament in Umag and the WTA tournament in Bol, Brač, while it also supports the work of a Croatian tennis club iTeam. Atlantic Grupa readily provided its support in 2019 to the table tennis club Malinska, which is achieving extraordinary results, as well as to outstanding individuals such as the rower Damir Martin, gymnast Tin Srbić and BMX extreme rider Jaka Remec. Football should not be neglected, so Atlantic’s sponsorship activities also covered FC Hajduk and the youth team of FC Dinamo. Biathlon, cycling and regatta races also have their special place, while ballooning is among what can be called more exotic sports sponsored by Atlantic. The balloon club Zagreb, which promotes ballooning, organises festivals and ballooning rallies, has provided us with one of visually more impressive experiences in a whole series of attractive and popular sports we appreciate and support.
That Atlantic employees truly enjoy helping other is reflected in their high participation in Value Day, where since 2012 employees are participating in a number of humanitarian actions aimed at improving the conditions in their local community and working environment. In 2019, more than 1,200 Atlantic employees participated in over 60 different activities in eight countries, where they again had an opportunity to show their positive spirit and values they invest in everything they do. They have passionately, creatively and responsibly assisted their local communities and each other through different forms of help: cleaning their workspaces and the environment, gardening, painting, cleaning and by donating blood.
• TEATAR ULYSSES
• SARAJEVO FILM FESTIVAL
• EXIT FESTIVAL
In 2019, Atlantic Grupa supported Sarajevo Film Festival (SFF) as a central cultural manifestation in the region, not only as a Festival sponsor, but also as the supporter of the campaign ““Svi smo mi iz istog filma" (We’re All From the Same Movie)“. Atlantic Grupa and Sarajevo Film Festival have, in line with their long-standing cooperation and friendship, in 2019 provided film lovers with an opportunity to, by posting a heart motive on social networks, become part of the large art mosaic “The Biggest Heart of Sarajevo”, which was given to Mirsad Purivatra, the Festival Director, for celebrating the 25th birthday of the Festival. In addition to supporting the art of film-making, Atlantic Grupa is always looking to support the best music projects, so in 2019 it continued to sponsor Yammatovo with Cockta as the main brand of this music event, the Musicology Project with Barcaffé organised in Serbia, Slovenia and Croatia, as well as Novi Sad’s Exit Festival.
When youth and knowledge are concerned, Atlantic has for the third year in a row supported the largest gathering of the so called changemakers in this part of Europe by presenting at the LEAP Summit career opportunities offered by the company. LEAP Summit was attended by more than 3 thousand participants from more than 35 countries and 103 lecturers. Four different stages were used to hold parallel discussions on innovation, entrepreneurship, digital technologies, career development and inspiration and motivation.
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