In its broader sense, corporate social responsibility is a determinant of Atlantic Grupa's actions. Through its sponsorships and donations, the company aims to promote the values shared with its social environment, namely care, openness, growth and passion. Along with continuous care for all stakeholders, we are always open towards new ideas, committed to growth and passionate about our work.
Atlantic Grupa is continually taking account of the community where we live, acting as a socially responsible company in many ways. The crisis caused by the COVID-19 pandemic in the wider environment has not changed this, other than our intention to further increase efforts in helping the community. Atlantic Grupa has been since the beginning actively involved in the joint fight against the coronavirus in all regional markets in which it operates and the Company Management Board decided to redirect almost all donations for 2020 to local crisis headquarters and institutions coordinating the measures for containing the spread of the virus and protecting the population. The largest part of HRK 28 million in total was related to donations intended for procurement of medical equipment, especially respirators, and materials necessary for efficient operation of health institutions in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, North Macedonia and Montenegro, while a part also included products donated to associations within the coordination of national headquarters.
Since the beginning of the 2020 crisis – starting with the pandemic, the earthquake in Zagreb, followed by the one in the area of Banovina at the end of the year – Atlantic Grupa has been actively involved in providing help, both to the internal community of its employees and to the population of affected areas. Together with its partners in the field, Red Cross and Civil Protection, Atlantic Grupa participated both financially and by donating goods in Banovina, providing the required goods and foodstuffs and, in cooperation with its principals, it also participated in distributing their donations in this area. Our employees, internally connected by a strong sporting spirit and desire to help, were happy to participate in and support the Virtual Race 53nja, a humanitarian race for the area of Petrinja and its surroundings, by paying the start fee or any other amount, which was donated to the affected local population. Despite the really unfavourable circumstances, we also wanted students in the areas affected by the earthquake to be able to continue participating in classes without hindrance, so we donated about twenty computers to students, and initiatives for additional assistance will continue in 2021 as well. In addition to providing help and support to our colleagues from the affected area, we also continued the Solidarity programme, through which the company provides direct assistance in extraordinary life circumstances in which our employees find themselves, including this earthquake.
Further to its activities in 2019, Atlantic Grupa continued to support the first pan-regional basketball project Cedevita Olimpija. As a reminder, in 2019 the flagship of Atlantic Grupa’s sport sponsoring activities, the Basketball Club (BC) Cedevita from Zagreb and the Basketball Club Petrol Olimpija from Ljubljana merged into a single club – BC Cedevita Olimpija. As one of the main sponsors, Atlantic Grupa continued to follow all sport-related activities in the club, including its development, and the club’s new seat is at the renowned Stožice Arena in Ljubljana. As many other public and private sector spheres, this sport was not immune to the consequences of the COVID-19 pandemic and the sport season, for which there were high expectations, was suspended in order to protect the health of all persons in and related to the club, as well as the overall health of all people. First-team trainings were completely aligned with all instructions of the epidemiological services and were held when possible, always with specific measures aimed at maximally protecting the health of all involved.
In 2020, Atlantic Grupa yet again supported Sarajevo Film Festival, a central cultural manifestation in the region. Considering the circumstances, the festival’s format was changed and focused on the online channel, i.e. a platform where one could watch the latest films of domestic, regional and world production on their own device.
In 2020, Atlantic Grupa’s traditional cooperation with different educational institutions has continued. Based on the cooperation concluded with the Zagreb School of Economics and Management and the Trade School in Belgrade, the existing projects with educational institutions were upgraded in different segments, and several internship programmes for young professionals starting their career were implemented at the beginning of the year. In view of epidemiological measures and corporate responsibility, these activities were paused in the second half of the year, but will be continued when the circumstances related to the pandemic allow for their further implementation without jeopardising the health of participants. Atlantic Grupa is aware how great things can be achieved with small steps. The already traditional action of collecting plastic bottle caps for the Association of Leukaemia and Lymphoma Patients (ALLP), which has been organised in Atlantic for years, ended 2020 with collected 180 kg and 20 jumbo bags of plastic caps. The main idea of this action is to collect plastic bottle caps and send them to the Association, which then gets funds in exchange for them. The Association was established 22 years ago and, thanks to donations, it helps its members to buy medicines, transplants or medical aids not funded by the Croatian Health Insurance Fund (HZZO). Furthermore, Atlantic Grupa also readily supported the ALLP’s additional action “Let’s show patients they are not alone”, within which members of the Association every year for Christmas visit their ill members and give them presents in the form of packages given by different donors, which this year included Atlantic with Cedevita and Farmacia products. The Association members were surprised with Cedevita candies, while Farmacia provided dietary supplements, dermatological cosmetics and disinfectants.
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